FIRE MOVEMENT: Introduction: meet Julian

You don’t have to be a special unicorn who inherited money to retire early.

You can be an ordinary person who started out from scratch.

Enter, Julian.

He’s a dear friend of mine and has been part of the FIRE movement way longer than I have. In fact, maybe even before FIRE was ‘the in thing’.

Catch us having a casual chat today about his journey to retiring early (he’s retiring next year, a good 20 years before the “norm”).

You’ll leave knowing his strategy (p.s. its property, but not the traditional approach) and how he’s also changing the world through sustainable building and tiny house living.

Catch us on my Facebook group and click “Get Reminder” to be notified when we begin.

See you there!

Yours in Freedom & Friendship,


Here’s the link directly to the LIVE we have scheduled.

👨‍👩‍👦 My hubby and I are retiring at 44.

That’s not some over-ambitious pipe-dream (or worse, a scam).

It’s the FIRE movement (Financially Independent, Retire Early). And, we’re into it.

It’s simple.

We used to spend the same amount (or more) than we earned.

We didn’t know a foggy thing about investing (never mind saving a portion of your income).

We used to consume way more than we needed to (that didn’t contribute one extra bit to our happiness and values)

We had no idea about our wasted spending (hidden and unused subscription software, insurances, and depreciating ‘assets’).

The FIRE movement is about getting to grips with one simple truth:

If know your monthly income requirements to live YOUR version of an ideal life (hint: its usually less than you imagine), you can actively work to replace that income with assets, investments and low-input businesses once you understand what that amount is.

Now, I didn’t invent the FIRE movement and, when I first learned about it… I didn’t have a clue in a closet about how to start.

So, I got help.

I joined Ann’s world.

She’s my mentor and together we’ve mapped out the exact amount I need to invest in order to generate my monthly income without having to work.

That’s my freedom number.

We’ve also mapped out EXACTLY how I am going to generate that initial income, what I am going to invest in to get there….and in how much time.

That’s why I know I’ll be ‘retired’ at 44.

Do you also want some of this magic (actually, very simple stuff we just don’t get taught in school)?

She’s running her annual free workshop, and you can sign up and learn everything like I did her.

I love this woman, she has literally changed my life.

And, I’m forever grateful.

Yours in freedom & friendship,


P.s. What’s your freedom number? It doesn’t have to be a scary mystery number a minute longer. She teaches you how to work it out, precisely.

🔥have you heard of the FIRE movement?

If you’d asked me 21 months ago if it were possible for me to retire within 10 years, I would have laughed my pregnant belly into an uncomfortable ache.

These days, I know better.

In fact, I know people. Actual people in my inner circle who have shaved 20 years (or more) off the ‘expected’ retirement time.

And, I’m interviewing them for you.

Introducing, The F.I.R.E Series.

F.I.R.E as in Financially Independent, Retired Early.

In Episode 1, I talk about the 3 core ideas that make up the movement:

that you can be financially self-sufficient and not rely on a job for money until you’re 65 (if you’re lucky).

that you can retire from as early as your thirties if you become financially intelligent (hint: it’s not actually scary rocket science)

you can have time freedom to tick off those seemingly impossible-to-achieve bucket list items.

Join me LIVE on my facebook group at 12:30 GMT+2 today. Click “Get Reminder” now.

You’ll leave knowing:

🔥Why its much more within your reach that you’ve thought possible to join the fire movement

🔥The number 1 thing you need to know to get started (this sets you apart from 99.999% of the rest of population of the planet)

🔥The one thing that’ll ruin your chance (and how you can avoid it)

🔥The exact (simple) action to take to get started, immediately.

Hear it straight from Sandra, who is currently location independent

It can be hard to believe it really is possible to go from clueless and hopeless to cash-rich with your dream business.

That’s why I’m hopping on a call with Sandra today.

Her story caught my eye a couple of months back when she wrote how just a few short years ago, her child wanted to attend an international school trip… and in her world at that time, that was just an impossible expense.

Fast forward a few short years and Sandra has an online business that funds her family’s travel and lifestyle AND Sandra gets to work with the most amazing online entrepreneurs!

Join for our live call on facebook today if:

You’re feeling like you will NEVER make a change from your current work, it just feels too impossible right now

You are not location independent and want some direct inspiration to see what’s possible

You don’t have an online business but you have a clue that it is your key to freedom.

There is nothing for sale. No call to action. Just pure inspiration for those who need it.

You can find us today at 4pm (GMT+2) on my facebook group Life by Design (Not Default).

Join now and subscribe to be notified when we start. Here’s the post to look for after you’ve joined:

How do you do that? Click “Get Reminder” on the post and you’ll be notified when we go live.

See you there!

Yours in Freedom & Friendship,


Here’s how I work from anywhere.

It’s not everyone’s dream.

But, it sure as hell is mine: go where in the world I want, when ever I want, while doing work that I love. All at the same time.

For me, it’s a lifestyle that almost sounds too good to be true.

Except, it’s not.

There are thousands and thousands of people already doing it. And, myself and my family have recently joined the ranks.

Working from anywhere that you are requires a set of skills, processes, tools & knowledge that are all totally accessible and attainable: if you know what they are in the first place and where to look!

I’ve spent the past 3 years on that search.

The knowledge is out there. Some of it free. Some very expensive.

(Transparently, I’ve spent in the region of R500 000+ in courses, coaching and conferences in the past 3 years. True. Story)

The tools have been created.

(Thank you clever software people, I am truly grateful 🙏

I have tested just about every piece of software available that helps you run a business from anywhere. Some are crap. And some, changed my life. Literally.)

The skills are learnable.

(I didn’t learn them over night, ’cause I didn’t even know what skills I was gonna need. But man, oh man… I do now.

Some of them are ‘hard’ skills like how to put a sales funnel together. Yes, that’s the actual terminology.

But, honestly, the most important skills are the ‘soft’ ones. Like, how to communicate and not lose your sh*t with your assistant or client, for that matter.)

The hard part?

It was the processes.

(In fact, those didn’t exist. I had to invent them. It was hell of frustrating, and tough. But, the good news for you is that I’ve done all that hard work already and you can profit from it).

I keep hearing over and over that if you look at someone’s spending habits, you can instantly tell what their values are.

I’ve noticed this to be true.

If you take a look at mine these past years, you’d have NO DOUBT my highest value has been acquiring the knowledge, skills & tools I’ve needed to carve out my freedom.

I’ve been relentless.

(My poor wonderful hubby deserves a 🏆 for how supportive he’s been every time I’ve sat down to ‘gently’ discuss my next ‘investment’ in this software, that mastermind, this course or that conference.

Truth is, he knows the potential with this business model and so do I.

I’m seeing the results, daily 💵).

So, my question to you is… what will looking at how you spend your time and money reveal?

If the evidence isn’t yet painting the roadmap towards what your heart truly wants, here’s a way to start: join me live on my training this evening.

It starts in 2 hours.

You’ll leave knowing:

⭐If starting an online business (that allows you to be location independent) is for you.

⭐What the fastest way to go about it is, even if you have no current business and no experience working online.

At the end, I’m opening up an opportunity to work directly with me to make your location and time freedom happen, spending a third of the amount of time I did and less than a tenth of the money!

Register here: 

See you there,


Here’s why I failed for 2 years before I succeeded.

You know how sometimes something only makes sense when you looking back at it in the past …but, at the time, it was super confusing and frustrating?

I’ve got a story for you today about that: connecting the (seemingly unrelated) dots.

Since I decided to have Max (my son who is now 1 and a half) I knew I needed to figure out how to generate income without having to travel around and be away for weeks at a time (that was my pre-Max gig).

I’ve got pretty ninja-level ability to be single-minded about something and it came in handy on this specific mission (it doesn’t always, I assure you).

I quite literally have ploughed my entire income (and then some) over the last 3 years to making that dream happen.

And, this year, it’s been paying returns. Yes!

My online business generated R 117 722,77 (that’s the 7 334 Euro you see below) revenue so far this quarter without me personally making one sales call, selling a product I had already made in the past.


I’m super chuffed! More than!

In fact, I’m writing this email, in bed, from a cosy Airbnb farm house in the middle of nowhere while I hear horses neighing nearby, and I just saw a sale ping through on online payment gateway-kind-of-happy.

But, here’s the thing. Nelson Mandela famously said:

“After climbing a great hill, one only finds that there are many more hills to climb.”

And this has been very true for me on my journey to being a digital nomad with an online business.

I’ve figured out the stuff I thought would be hard: what product to sell & how to sell it – I have that perfected. Like, expert-level.

And have been taken by surprise about what I didn’t expect to be hard that actually is.

You want to know what it is?

By miles, my single biggest challenge in building my online business so far is….

…finding help!

That’s right!

You wouldn’t believe it…in a world where working, online, from any where is the holy grail…I have found it really hard to find people to with me.

And, what’s more important – once I have found the perfect team member, the very next challenge has arisen… HOW do we work together while we are both in our pjs, across the globe (or country).

I have to be honest (and my hubby will vouch for this), that the first few attempts to build a virtual team ended in so much frustration, that I gave up.

Frustrated and furious.

The kicker? I want time freedom. In order to get freer and freer, I need help.

Ryan Holiday has a book called ‘The Obstacle is the Way’ (which I hated, btw. HINT: Any time you instantly hate something, it’s a clue to look closer ’cause the treasure you seek lies within..but, that’s a mail for another day ;).

I finally was able to grow enough to embrace that my obstacle WAS in fact the way for me to achieve what I want and so, I locked myself in a room for a few days, sat down and worked out a method for how to work with my team, virtually.

It was a bit painful to create, but, it’s a simple formula and IT’S WORKING!

I now have 4 team members who work remotely on various parts of my business and …it just works.

Like, magic.

Enter the seemingly unrelated dots, connecting.

I thought, if I had this problem and it was holding me back from growing my business… it’s likely that other service providers are also being held back by the same issues:

⏰ My time freedom is directly connected to my ability to hand over ANY task in my business that doesn’t HAVE TO be done by me. I mean, literally.

(I know its a tough one, but, it’s true. Period)

🤷 How the hell do I find someone to join my team (from afar)…

…and get them to understand my way of working without losing days (and my mind) explaining everything?

🦆🦆🦆 Or, how about this one?

I’ll wait until all my ducks are on a row (my business is making oodles of moolah, my systems and processes are perfect, I know what the f*&k I’m doing), THEN, I’ll get someone to join my business once its shiny and sparkly and perfect 🤣🤣🤣🤣

You can relate, right?

My personal and business why is to free myself & my family by freeing others,

so my response to solve your above issues is to birth my new program🤱

How to Work From Anywhere: For Service Providers and the Virtual Assistants who Serve Them.

In it, I teach my V-S.T.A.R.S™ method which is a way of working for both business owners and online assistants so that everyone is one-the-same-damn-page📄

If you’re a business owner/service-provider (or want to be), it’ll give you all the tools, templates, processes you need to grow your business (using help from others).

And if you are a Virtual Assistant (or, think you want to be one), it’ll help you find clients, show up in their lives and be the magic-Mary-Poppins of their business.

V – Virtual



⭐Amazing Offer.


⭐Systems and Surprises.

Just think, a short while in the future, on the Facebook streets people will be posting:

“I’m looking for an assistant trained in the V-S.T.A.R.S™ method, ready to start tomorrow”

But, I’m jumping ahead.

First step?

I’m running a webinar tomorrow night South Africa time where I:

🌍introduce how it is possible to work from anywhere,

🛌how it is possible to do as little work as possible while working from anywhere and,

💵 how it is possible to be sure you have secure and consistent revenue while working from anywhere.

(HINT: The answer is V-S.T.A.R.S™)

Since you’re already part of my inner circle, I’m inviting you here at the end of this story about connecting the dots of life, leaning into the obstacles and turning them into something amazing ⭐.⭐.⭐.⭐.⭐.

Register here: 

Yours in Freedom & Friendship.



⭐Reach. = Duplicating everything I do to sell online.

So, if you’ve got even just a little online business envy, it’s definitely for you.

P.p.s. I’m damn f⭐cking excited about this offer.

You mean, I get to teach you everything I know about how to get clients online (on auto-pilot), how to work with team members so they you and your team can all be living your free-est and best lives AND I get to live my best life while I do all that?

It must be magic 🙏

April is EMPIRE Month

I’ve taken major action so far this year…

…and so have 68 other people with me.

It’s been amazing and adventure-filled.

How so?

Well, in January, I ran a 6-week LIVE programme called Airbnb Starter Kit

(a super-simple, super-clear course for how to get started creating some juicy side-moolah with Airbnb – even if you don’t own a property)

… and have had 68 students enrol. Yay!

Why did I create it?

‘Cause (I’m sure you’ve noticed from my previous mails) i just fucking LOVE Airbnb.

I love what it stands for

(home sharing,

the sharing economy,

showing kindness and warmth to fellow travellers,

using technology, internet and apps to facilitate real human connection,

allowing explorers to live like locals)

I love what it allows me to do

(dream about creating pretty spaces,

…hello? Binge watched Stay Here yet on Netflix? Yes, that..

make wonderful side-income that eases up the pressure of early motherhood,

hire a full time nanny for my son so I can work on my passion projects)

I love what it means to you

(Gives you access to everything it stands for and what it allows me to do)

Here’s what I did in Jan: In order to ‘sweeten the deal’ when I launched the course, I promised all my students who joined FREE access to my next course: Airbnb EMPIRE.

What’s that?

Another 6-week LIVE programme that takes your Airbnb side-gig and turns it into a full on business.

You learn:

How to get control of properties you don’t own, and make a profit form them on Airbnb

How to create a team that does that hard slog for you, so you don’t spend all your time running around like a blue-arse fly

How to do this without even being in the same city as your listings!

AMAZING, right?

Ummm, yes!

(*Disclaimer* AFTER I promised to make this course, I learned that someone in the US has already made a very similar course for the US market…and sells it for $997. That’s about R15 000.

OF COURSE, I bought it.

You know, to snoop

…and, it turns out…despite being in the AIRBNB game for years already… I learned a stack that I will incorporate in Airbnb EMPIRE).

So, why am I telling you all this?

Well, Airbnb EMPIRE is starting next week for the 68 current Airbnb Starter Kit Students.

(Make that 69, ’cause Mel just joined while I’ve been typing).

Airbnb Starter Kit will still be on sale in the future …but, without the EMPIRE bonus.

SO, if you want to get yourself a piece of Airbnb Empire (and get Airbnb Starter kit thrown in… this week is your last chance to do that).

You will have noticed I haven’t been harassing you via email about my training programs (and generally have preferred to show up on the facebook streets inviting you to join) but, I wanted to make sure you saw this offer and had a chance to join.

As of Sunday, you can’t get this two-for-one offer any more.

I’d love to have you join my growing tribe of action-takers, who will do what it takes to carve out their freedom!

You can join here.

Yours in freedom & friendship,